¡Hola! I’m Isha, a strategic designer & creative practitioner based in NYC. I work at the intersection of design, technology, & storytelling, crafting thoughtful experiences that connect user needs with business goals.
My practice spans creative strategy, branding, & digital product design, combining systems thinking with visual craft to create work that feels intentional, seamless, & impactful.
Over the past 5+ years, I’ve collaborated with startups, agencies, nonprofits, & global brands to transform ideas into meaningful products, brands, & experiences.
Design Systems
Visual Design
Design Strategy
Systems Thinking
Framer/Webflow/Claude Design/Lovable/Base44
Visual Storytelling
User Testing
Industry & Market Research
& more
As the 'kid who could draw' and the 'teen who coded aesthetics into her Tumblr themes,' I've always dreamed of making a living through something creative. In high school, my inner geek and unbridled fascination with Game Boy, iPod, and PS3 had me envisioning myself as the next Steve Jobs (powered by teenage delusions), which drove me to pursue Computer Science. However, that dream quickly faded after a challenging CS class (DSA really tried to take me out, LOL). Coding started to feel mundane, and I couldn’t picture myself thriving in a field where I had little passion.
Despite the little voices in my head whispering 'you won't make it,' I managed to earn my BS degree in CS — because, hey, I took it as a challenge and my "I can and I will" mindset, peppered with optimism, steered me all the way (it was a wild ride, but totally worth it—phew!). Luckily, during my sophomore year, I stumbled upon my true calling in a course called HCI. That’s where I discovered UX/UI design — a perfect blend to experiment around with my technical abilities and innate creativity; it had that "je ne sais quoi," which just resonated with me. I dove headfirst into the world of design and embraced UX/UI designing as my new adventure.
Now, as a design connoisseur and a solopreneur, I've started a design studio, Cur8.ed. Via which I strive to apply creativity and innovation to build designs that not only satiate users, but evoke emotions in them and help them appreciate a "good" design.
When I’m not immersed in design, I enjoy intellectually stimulating myself by learning about the most absurd topics known to mankind. Or other relatable humanly activities like geeking out over eclectic furniture, collecting oddities, hiking, yoga, biking, writing, inventing vegetarian pasta recipes (recipes coming soon), & watching Seinfeld or Sopranos for the 1000th time. I love creating visuals of other sorts, re-reading B. Munari, playing electric guitar, deepening my spirituality, listening to "The Design Podcast" (highly recommended), or simply taking time offline—nothing feels more luxurious to me than that.
EXPERIENCES
Cur8.ed (Founder & Creative Director)
Nov 2023 - Current
Awwwards Young Jury
Oct 2021 - Jan 2026
Charcoal
Mar 2025 - May 2025
MarkaWorks (Web Designer)
May 2023 - Dec 2023
Adventure Club AMS (UX/UI Designer)
Oct 2022 - Dec 2023
CashDrop (UX/UI Designer)
Sept 2021 - Dec 2022
Partiful (UX/UI Intern)
Mar 2021 - July 2021
Nuvolar Works (Full Stack Intern)
Jun 2019 - Aug 2019

