About

I’m Isha, a strategic designer & creative practitioner based in NYC, working at the intersection of design, technology & storytelling.

I craft thoughtful experiences that connect user needs with business goals. My practice spans creative strategy, branding, & digital product design, combining systems thinking with visual craft to create work that feels intentional, seamless, & impactful.

Over the past 5+ years, I’ve collaborated with startups, agencies, nonprofits, & global brands to transform ideas into meaningful products, brands, & experiences.

The ‘kid who could draw’ and the ‘teen who coded aesthetics into her Tumblr themes.’

I’ve always dreamed of making a living through something creative. In high school, my inner geek and unbridled fascination with Game Boy, iPod, and PS3 had me envisioning myself as the next Steve Jobs (powered by teenage delusions), which drove me to pursue Computer Science. However, that dream quickly faded after a challenging CS class (DSA really tried to take me out, LOL). Coding started to feel mundane, and I couldn’t picture myself thriving in a field where I had little passion.

Despite the little voices in my head whispering ‘you won’t make it,’ I managed to earn my BS degree in CS, because, hey, I took it as a challenge and my “I can and I will” mindset, peppered with optimism, steered me all the way (it was a wild ride, but totally worth it, phew!). Luckily, during my sophomore year, I stumbled upon my true calling in a course called HCI. That’s where I discovered UX/UI design, a perfect blend to experiment around with my technical abilities and innate creativity; it had that “je ne sais quoi,” which just resonated with me. I dove headfirst into the world of design and embraced it as my new adventure.

Now, as a design connoisseur and a solopreneur, I’ve started a design studio, Cur8.ed, via which I strive to apply creativity and innovation to build designs that not only satiate users, but evoke emotions in them and help them appreciate a “good” design.

When I’m not immersed in design, I enjoy intellectually stimulating myself by learning about the most absurd topics known to mankind. Or other relatable humanly activities like geeking out over eclectic furniture, collecting oddities, hiking, yoga, biking, writing, inventing vegetarian pasta recipes (recipes coming soon), & watching Seinfeld or Sopranos for the 1000th time.

I love creating visuals of other sorts, re-reading B. Munari, playing electric guitar, deepening my spirituality, listening to “The Design Podcast” (highly recommended), or simply taking time offline, nothing feels more luxurious to me than that.

I can’t imagine life without music (NO!), it’s the soundtrack to my every moment.

I find joy in every genre, from classic rock to techno, jazz to hip-hop, & everything in between. Whether it’s the hauntingly beautiful 23-min instrumental journey (“Echoes” by Pink Floyd), a poetic one (“All Things Must Pass” by George Harrison), or the booming bass of ’em good old 808 (“ATLiens” by Outkast), music always fuels my creativity.

Looking for a soundtrack to liven up your workday? I’ve got more playlists than a DJ with commitment issues, and I’m done with gatekeeping, so here you go. Enjoy!